7UP's Global Brand Refresh: A Nod to History with a Modern Twist

PepsiCo Design & Innovation Revitalizes 7UP Packaging for International Markets

The 7UP refresh is a testament to the brand's core values. The new design references the brand's history, creating a visually rich and engaging platform for 7UP to tell its unique story. The brand's tagline, "Feels Good to be You," has been brought to life in a distinctive and proprietary way, radiating confidence and swagger. This approach aims to resonate with today's consumer, reflecting their desire for authenticity and individuality.

One of the key features of the new design is its powerful product photography, which emphasizes refreshment. This is complemented by quirky lifestyle shots that convey a sense of playful cleverness. These elements, combined with a nod to the illustrative legacy of 7UP, create a design that is both familiar and innovative.

The 7UP refresh is more than just a new look; it's a reimagining of the brand's identity. The design team at PepsiCo Design & Innovation has successfully captured the essence of 7UP, while also making it relevant for contemporary audiences. The result is a design that is unique to 7UP, full of personality and charm.

This creative endeavor has not gone unnoticed in the design world. The 7UP refresh was awarded Silver in the A' Packaging Design Award in 2019. This prestigious award is given to designs that demonstrate outstanding expertise and innovation. The award recognizes designs that not only exhibit strong technical characteristics and artistic skill, but also evoke positive feelings, amazement, and wonder.

In conclusion, the 7UP refresh is a perfect example of how a brand can honor its history while also staying relevant in the modern world. It's a testament to the power of design and innovation, and a reminder of the importance of individuality and nonconformity in today's society.